Apple Receives Multiple Adweek Awards

Apple has received multiple Adweek awards in Adweek’s Best of 2000s awards. Adweek has awarded the company so many awards that it is seems a bit skewed. But since these awards are for marketing and advertising talent, Apple (and Steve) deserves every bit of it.

So to start things off with a bang, Steve Jobs has been awarded the ‘Marketer of the Decade’ Award. If you think about his stunning keynotes and the ingenious ways he has marketed his products, you will know why he deserves this and more. He is the man who changed entire industries in fell sweeps. So this is something that he well and truly deserves.

Then comes the award for ‘Brand Of the Decade’. Apple really had this one in the bag. If ever a brand inspired loyalty in users across cultures, continents and social strata — it is Apple. The kind of cult following that they have cuts across niches and is in no way limited to just a specific group of people. From creative professionals to home users — you have a wide range of people following Apple. The only group left are the business folks but that is changing too.

The iPod won the award for ‘Product of the Decade’. Well, we are talking about the product that gave rise to an entire segment of devices. It practically created the MP3 player category and paved the way to the multimedia rich PMPs of today. And the iPod is more than just a gadget — it is a revolution and an icon too.

The Get a Mac ad campaign took home the ‘Campaign of the Decade’ award. Adweek noted the campaign for accomplishing a very important thing for Apple — attaching a laid back image to the brand and “skewering” the competition at the same time. Building brand image and countering competition is what advertising is all about and Apple’s ad campaigns have been pretty effective in those areas.

The iPod SIlhouette is one of most recognized ad campaigns around

The iPod silhouette ads also took home the ‘Out-of-Home Campaign of the Decade’ award. Adweeks notes that Apple almost did the impossible — building a fantastic, instantly recognizable brand image for the iPod without even showing what the product looks like up close.

The final award for Apple was the ‘Digital Campaign of the Decade’ award for their Nike Plus campaign. Adweek noted that by employing a simple radio add-on, Apple and Nike both managed to win over a loyal following, increase sales and increase their respective market shares at the same time. It was a brilliant move for Apple that benefitted both them and their partner.

So over all, Apple has raked it in at Adweek’s. Here’s looking forward to another brilliant decade from Apple.